A leading cable manufacturer and President of Zobis Electrical Wires and Cables Limited, Chief John Ezeobi, has explained why his company is still investing heavily in Nigeria despite economic challenges. Ezeobi said that among the several reasons he keeps investing in the country’s economy is that it is easier to establish and nurture a business Read More
The main idea of the text is that despite economic challenges, Chief John Ezeobi, CEO of Zobis Electrical Wires and Cables Limited, continues to invest heavily in Nigeria because: 1. Large Market: Nigeria boasts the largest population in Africa (over 200 million), presenting a significant market opportunity for his cable manufacturing business. 2. Booming Construction Sector: The $106 billion construction sector in Nigeria is experiencing growth, providing a strong demand for cables and electrical components. Essentially, Ezeobi sees Nigeria's vast market and growing construction industry as a prime opportunity for his business to thrive.